Integrated Business Logic
Just about any business process that is triggered by information in the database, can be automated. Lead routing, discount calculations, accruals, and product accreditation are just a few of the areas where Breuer & Co. has automated business functions to improve performance and save time and money.

Application Processing
New partner applications are captured via a customized web form and automatically routed through a customer-defined approval process. Application data goes directly into the PRM database and triggers the appropriate business logic. This process often places the application in an approval queue for the appropriate reviewing managers, sends confirmation emails, and drives local follow-up measures.

Lead Assignment
Manage your leads generated from numerous sources through one central PRM system. Leads can be captured via any means such as web forms, promotional campaigns, or partner referrals. Once captured, the PRM can dynamically assign leads in an automated or semi-automated manner. Leads are then tracked through the sales process, reassigned as needed, and brought to completion.

New Product Readiness
Channel readiness is critical for many new product launches. Channel partners must be well informed and thoroughly trained before a successful product launch. Breuer & Co.’s PRM tracks channel readiness by individual partner and summarizes overall channel readiness to determine any planning gaps that may prevent a successful launch.

Partner Follow-Up Triggers
Businesses need to follow up with their channel partners for any number of reasons. Breuer & Co.’s PRM solution provides for automatic notification when partners need follow-up. The reasons for follow-up are wide and varied. Some examples are listed below: